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To minimize artwork charges & job delays, and to maximize the quality of your finished product, please adhere to the following guidelines for submitting art.
General Considerations
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Original, editable electronic art with layers intact is preferred (editable layers and fonts!) Minor changes to accommodate production requirements are not uncommon and can not be made with derivative formats such as .eps, .tif, .bmp, .gif or .jpg. |
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Line (or 'vector') Art created by a drawing programs such as Illustrator produces a far cleaner product than scanned, bit-mapped or rasterized formats such as .tif, .bmp, .gif or .jpg. Vector art can be enlarged to any size without loss of resolution or a "jagged edges" appearance. |
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Pixel-Based Images (such as .tif, .bmp, .gif or .jpg) created by Adobe Photoshop — or consumer "paint" programs, or scanned or raster art must be high resolution. 300 dpi (dots per inch) minimum is required for complex color figures such as photos, 600 dpi is preferred. 1200 dpi is necessary where line art or text is included. Web art at 72 dpi is not acceptable for print applications and will produce a poor quality product. A rule of thumb is that an image should appear on your computer screen at least 3 to 6 times larger than its size on a printed page |
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Formats not usable include artwork created in consumer-grade programs such as Microsoft Word, Works or Publisher. These programs are not designed for professional printing and can be used only as guidelines from which to recreate from scratch. |
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FONTS — PLEASE GIVE US THE NAME, OR SEND COPIES, OF ALL FONTS USED! It can easily take an hour or more of chargeable time looking to find a font match from a print sample. If it is a low-res web or fax image, it is nearly impossible. While we have access to thousands of fonts, we may not have yours. Both Mac and PC fonts are supported. |
Acceptable Formats — Acceptable formats are listed below in order of preference. The lower down the list, the more work and/or conversion time is required with applicable charges incurred. "v." below refers to the latest version supported:
Line or Vector Art Programs
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Adobe Illustrator v. CS4 or earlier. |
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Adobe Freehand v. MX or earlier. |
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Otherwise, an .EPS file format, an export option in most drawing programs. |
Page Layout Programs (Please include all fonts and linked graphics.):
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InDesign v. CS4 |
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QuarkXpress v. 6.5 or earlier. |
Image or Paint Programs
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Photoshop v. CS4 or earlier. Do not flatten. Include all layers. Send copies of all fonts! |
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Image file formats: .tif, .pct, .bmp, .png or .jpg with a resolution of 600 dpi or higher. A .TIF format is the most accurate and complete (and largest file size) and is preferred. |
If you can not meet the above guidelines, we will do our best to work with the artwork you have within the time and money budgeted for the project.
Sending Files — Please review Send Files instructions before sending.
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"For more than ten years, WCBS has provided Ovation Corporate Travel and Lawyers Travel with the highest quality printed material at the best price, delivered on-time, with exceptional customer service."
Jennifer Achim
Vice President, Marketing
Ovation Travel Group
Lawyers Travel
More Testimonials
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